Will Apple TV use Samsung’s new concept?
Samsung unveiled a new TV line at CES this week - one with upgradeable modules. Their Smart Evolution line will feature an upgrade slot which users can easily slot in new modules to give improved video or processing power.
Now a report from Cult of Mac suggests that could be the sort of feature the rumoured Apple TV will use, which certainly makes sense.
So imagine this. You spend $2,000 on an Apple iTV with a top-of-the-line A6 processor, but when Apple announces the iTV 2, it’s not an upgrade to the display: it’s an affordable upgrade to the iTV A6 module that gives any iTV out there the same core processing and video power as the latest model.
This system would allow Apple to create the hype for a new TV product every year in the same way as their phones and tablets. Releasing an entire new TV every year would be unlikely to have the same effect, as most consumers would not have the cash to buy a new TV yearly - especially at the higher end of the price range which Apple would likely occupy.
There was much speculation that Apple’s big point of difference in TV would be voice recognition (SIRI) capability, but with most major manufacturers already unveiling similar voice recognition TVs at CES this week, the modular idea would help Apple differentiate itself. Of course with Samsung now having beat Apple to the idea, yet another round of copyright lawsuits may be inevitable.